Marketing Sciences Grows Healthcare Team

Winchester, UK-based Marketing Sciences has appointed Pip Whiteside as Research Director, strengthening its growing senior healthcare team.

Whiteside worked most recently as a Business Unit Director at A+A Healthcare in London and Lyon, and has more than ten years' experience of healthcare market research, with a focus on applying the principles of psychology to brand and brand strategy development.

Healthcare Division Director Stephen Grundy, who launched the unit in May last year (www.mrweb.com/drno/news5541.htm ) comments: 'We are delighted Pip has joined the team, her combined NPD, brand strategy and qualitative research skills are complimentary to the advanced analytic methods we use when providing research based solutions.'

Founded in 1977, Marketing Sciences has an annual turnover of around £7.5m and employs 45 full time staff. It also owns product testing company MSTS, and is itself a part of marketing services group Creston plc, which also owns pollster ICM (www.mrweb.com/drno/news5422.htm ). Web site: www.marketing-sciences.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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