defacto Hires to Boost Web 2.0 Offer

In Germany, defacto Research has hired Thomas Plennert as Research Consultant. He previously worked clientside at art supplies firm Faber Castell, and before this at home electronics manufacturer Grundig Intermedia.

In his new role Plennert will be responsible for further developing and selling defacto's own online and social Web 2.0 tools, and integrating recommendations into the company's Dialogmarketing Portfolio.

Founded in 1989, the defacto Group provides a diverse range of services including direct marketing, creative services, call center and software solutions. Its research team delivers customer satisfaction, brand, and complaints management programmes. With around 830 staff based in offices in Erlangen, Nuremberg and Istanbul, the firm is online at www.defacto.de.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.