Q Research Starts Youth Omnibus

In London, youth research agency Q Research has launched what it says is the UK's first weekly omnibus to uncover the opinions, attitudes and behaviours of 11-25 year olds.

The firm's panel of 3,700 respondents will be invited to take part using their mobile phones. As well as providing written results and verbatim responses, survey respondents will also be able to submit pictures and videos as their answers.

Liam Corcoran, Q Research Managing Director said: 'Our youth omnibus will give researchers, marketers and advertisers almost immediate access to this important group, and give young people in the UK a voice.'

The omnibus will run once a week from Tuesday to Thursday. Q Research follows strict quality controls including obtaining written parental consent for all panelists under the age of 16.

Q Research client Lucy Freeborn, Head of Six PR, describes the speed and turnaround of the research and consultancy input as 'really impressive.'

Q is online at www.q-blue.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.