Maktoob to Monitor the Middle Eastern Mobile

Maktoob Research, a subsidiary of Arab Internet portal Maktoob.com has launched a syndicated mobile study, polling 1,000 mobile users in each of Egypt and Saudi Arabia, and 700 each in Jordan and Lebanon.

It is just over a year since the portal announced the launch of a dedicated commercial research unit to exploit its online consumer database - the region's largest (www.mrweb.com/drno/news5944.htm ). The new online panel includes coverage of:

• the psychographics of mobile users: their perception of ads, their role models and their lifestyle activities
• mobile usage and attitude, including motivations and barriers to usage
• satisfaction levels
• spending and churn trends, and
• preference for handsets and value added services.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.