Social Media Solution for Hungry Marketers

UK-based software firm Netemic has launched iFeed Agency, a monitoring and analysis tool helping PR and communications specialists to query and monitor social media such as blogs, forums and wikis.

iFeed promises 'efficient real time interrogation of content that allows the user to search by both content age and relevance'. Since it updates in real time, users can react to events and postings affecting their brands' reputation as they occur, monitor of public opinion and tailor campaigns and pitches around 'up to the minute intelligence'. Additional features are charting facilities, aggregation and content sharing capabilities. All results are fed to the user's desktop via a constantly updating interface.

CTO Tom Quick comments: 'Social media is the fastest growing body of information on the web. There are an estimated 70+ million blogs in existence... Businesses have a pressing need to actively monitor social media comment. iFeed has been specifically designed to address this issue by providing both structured access and rapid response to its content'.

Andrew Orchard, CEO at Netemic says iFeed offers 'a long term strategic solution to accessing a poorly addressed and under-valued content arena that brands ignore at their peril... The fact that this can be done in real-time offers an information advantage that is often the difference between success and failure in the realms of reputation management.'

Consumer-generated media (CGM) specialist Netemic was formed in February 2006 by Tom Quick and Philip Williams, and is on the web at www.netemic.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.