Toluna Strikes Deal to Build B2B Panels

European panel and survey technology provider Toluna has announced an exclusive cooperation agreement with b2b information provider Incisive Media Limited, to build panels across the latter's vertical markets including financial and professional services.

Incisive's readership base spans more than seventy print and online b2b titles, including Computing, Investment Week, Legal Week, Search Engine Strategies and Accountancy Age. Toluna will now have exclusive access to recruit from these, building joint online panels for groups from legal and professional services to C level management. Toluna's panel community management solution, PanelPortal will be used to build and manage the panels, which will give Incisive improved understanding of its audiences' needs, and advertisers better information.

Toluna CEO Frederic-Charles Petit says the agreement is an important step for the company. 'Incisive Media's range of high authority specialist B2B titles offer a very rare opportunity to reliably recruit b2b panellists into our community model across many sectors and senior management units.'

Toluna's panel community includes over 1.6 million active members across 27 countries in Europe and elsewhere. Incisive operates in four principal markets: financial services, risk management, professional services and marketing services. Founded in 1995, it was floated on the main market of the London Stock Exchange in December 2000 and was the subject of a public-to-private MBO worth $550m, backed by Apax Partners, in December 2006.

Web sites are at www.incisivemedia.com and www.toluna-group.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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