Digitaria Hires Analytics Author

In the US, digital marketing agency Digitaria has hired Warren Raisch, author of 'The eMarketplace: Strategies for Success in B2B Commerce', for its newly created position of Chief Customer Officer.

Raisch joins Digitaria with more than 20 years' experience building global brands and guiding top-tier companies. Most recently, he was SVP Business Development at Snap Technologies, prior to which he was SVP Worldwide Professional Services at WebSideStory (now Visual Sciences), where he was responsible for leading the company through a major brand revitalisation. Raisch has also held senior management roles at Digitas, Interwoven, Apple Computer, Gateway and 3Com.

In his new role, Raisch is responsible for customer relationships and business analytics. Commented Digitaria CEO, Daniel Khabie. 'With his diverse background in interactive marketing, analytics and consulting, we welcome Warren as he extends his experience to our clients.'

Raisch is also the publisher of 'eMarkets Today' a syndicated online publication in cooperation with Jupiter Research, and regularly speaks at major industry events.

Headquartered in San Diego, with additional offices in Los Angeles and Washington DC, Digitaria is on the web at www.digitaria.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.