Warner Bros Names Worldwide Marketing Head

Warner Brothers has promoted Sue Kroll to President Worldwide Marketing - a new position where she will oversee all aspects of the studio's marketing from market research to campaigns and publicity.

Heads of domestic and international theatrical marketing divisions will report to Kroll, who will be charged with streamlining the studio's overall theatrical marketing operations. She will also oversee the creation and implementation of marketing campaigns for the films the studio releases each year in the US and internationally.

Kroll most recently served as President Marketing at Warner Bros Pictures International, a post which she assumed in 2000. Among the recent films she has handled are the Harry Potter series, which have collectively earned more than $2.4bn in international receipts. Prior to this Kroll was SVP International Marketing. She joined the Studio in 1994 to head Programming & Operations. Before joining Warner, she was SVP and MD of both Turner Network Television and Cartoon Network. Kroll holds a Bachelor's in Communications from Glassboro State University in New Jersey.

President Jeff Robinov said of the appointment: 'Sue is an amazing marketer who is extremely creative, strategic, and has a great understanding of the filmmaking process. As the exhibition world increasingly becomes one market due to shifting windows, it makes a lot of sense for us to have the domestic and international marketing teams under one executive, which will help us maximize our resources, our reach and our impact.'

Warner Bros Studios was set up in1923 by the brothers, Albert, Sam, Harry and Jack. The firm is on the web at www.warnerbros.com.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.