ESPN Hires Insights Specialist

In the US, sports broadcaster and publisher ESPN (Entertainment and Sports Programming Network) has appointed Barry Blyn as Vice President, Consumer Insights.

Blyn joins from Sterling Brands where he was SVP Strategy in charge of client brand positioning projects. Prior to this, he worked for nine years at Comedy Central where he rose to the position of VP, Programming Research. He commenced his research career as an Analyst with political consultancy Peter hart Associates, having graduated from the University of Michigan with a BA and from the NYU with a Masters in Business.

Based in New York, Blyn will report to Artie Bulgrin, Senior VP, Research and Sales Development, who comments: 'Barry's breadth of experience and unique skills will enable us to build an industry leading fan intelligence programme which will help grow ESPN's brand extensions across multiple platforms.'

ESPN is part of the Disney Corporation and is online at www.espn.com.

Last autumn, Nielsen and ESPN announced a collaboration to develop a model to measure consumers' use of media across a variety of platforms including TV, the Internet and digital mobile devices (www.mrweb.com/drno/news7458.htm ).

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.