Millward Brown Names Singapore MD

Millward Brown has promoted Patricia Driver to the newly created position of Managing Director in Singapore, from her existing role as Head of Client Service at the firm's London office.

Canadian-born Driver began her career at Research International in the UK. She then worked client-side at American Express, where as VP of Global Marketplace Insights she led research and competitive intelligence for the international consumer business and headed advertising research, before becoming VP Strategy for MasterCard. She has been with Millward Brown since 2006.

Welcoming Driver's mix of qual and quant, agency and client side experience, Millward Brown South East Asia MD Gonzalo Fuentes added: 'Our Singapore-based business has been growing strongly, so we felt the time was right for this office to have its own Managing Director.'

In February, following the closure of Opinion Research Taiwan (ORT), a number of the firm's key staff joined Millward Brown Taiwan (www.mrweb.com/drno/news7966.htm ).

The group's web site is at: www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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