Campaign Analytics Dashboard Launched

Chicago-based analytics firm MediaBank has released a web analytics tool which claims to enable data analysis and measurement of all campaign media buys across all media types.

MediaBank A|X 2.0 consolidates all media spend on one dashboard, and combines this with predictive analytics tools that can measure all elements of an ad campaign to demonstrate return on investment.

The firm says its new system eliminates the need for manual data input and database population by utilizing advanced analytics modeling to manage hundreds of data sources, including TV and radio audits, search advertising, and internal agency databases. It allows this integration of multiple data sources through an open architecture, providing agencies and advertisers with the ability to incorporate additional third party data sources at any time.

According to the firm's founder Brad Keywell: 'With A|X 2.0, we have developed the ultimate tool to not only demonstrate investment performance through detailed analysis, but to also increase that return for advertisers by empowering buyers.'

In addition, the new system provides marketers with daily reports on metrics across each campaign by measuring key performance indicators (KPIs) which can be unique to each project.

MediaBank is on the web at www.mbxg.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.