Alliance of Real and Virtual Groups

Online focus group specialist Itracks has announced a partnership with GroupNet, a network of 29 independently owned discussion facilities across the US.

The partners say Itracks' suite of online qual tools will supplement the traditional focus group facilities of GroupNet. Formed in 1994, GroupNet accepts members 'by invitation only', is market exclusive and has committed itself to using emerging technologies to improve its core business of traditional focus groups.

According to Scott Baker, Business Development Chair of GroupNet, the increasing demand for online qualitative research inspired the group to 'marry the strength of the country's largest dedicated qualitative databases ... with an introduction of Itracks' suite of online tools.' Itracks VP Client Development Jim Longo comments: 'Online qualitative tools are a great addition to face to face facilities as many projects can benefit greatly from the flexibility of our global research tools'.

The firms are online at www.itracks.com and www.group-net.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.