Incentive 'Cash' Goes Direct to Mobiles

Mobile survey specialist OnePoint has launched OnePoint Reward, an incentive system delivering cash to mobile phones, in the form of vouchers which respondents can redeem immediately on completion of a survey, at 19,000 retail outlets across the UK.

MD Neil Jessop comments: 'OnePoint Reward is the only mechanism to deliver cash to the mobile phone heralding a new era in market research and mobile marketing as survey participants will no longer have to wait to receive vouchers, BACS payments or cheques.' The firm plans to expand the system in the future to include delivery of discounts.

OnePoint was established in December 2005 and formally launched in summer 2007 - its web site is at www.onepointsurveys.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.