New Release for Performark

B2B metrics and sales support firm IntelliMARK has upgraded its Performark software, which measures performance and analyses marketing ROI for outsourced B2B direct marketing programs.

The new release channels results and analysis from the full range of a firm's direct marketing initiatives through a single web based platform.

The company, based in Minnesota, focuses on delivering 'consistent and predictable pipelines' of metric driven and measured sales opportunities for the B2B marketplace - services include marketing database services, inquiry management, lead generation, lead nurturing, lead qualification, and analytics/reporting.

Web site: www.performark.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.