Lucid Receives $2.5m Funding

In the US, on-demand business intelligence firm Lucid Commerce has raised $2.5m in a funding initiative led by OVP Venture Partners, which it will use to add capacity, scale operations and meet demand for its services.

OVP MD Lucinda Stewart will join Lucid's Board of Directors, and comments: 'Lucid is bringing to market an analytics solution that ties online and offline insights into actions for the marketer. Its solution will do for data warehousing and analytics what Cost per Click did for online performance marketing.'

The firm was founded in 2005, to provide business intelligence that combines automatic data consolidation, organization, and analysis, with the resulting information accessible through dashboards, structured and ad hoc reports, and data extracts.

Co-Founder and President Tyson Roberts says the funding will accelerate the enhancement of the firm's existing platform.

Web sites: www.lucidcommerce.com and www.ovp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.