Specific Media Launches Political Segmentation Tool

As the US prepares for November's presidential elections, ad network Specific Media has launched a political segmentation solution which anonymously targets consumers by party affiliation, segments and issues.

The new tool allows marketers to target up to 165 unique audience profiles, by tapping into anonymous data from the firm's Data Network to identify specific political audiences by a variety of indicators. These include party affiliation, as well as issues such as abortion, civil rights, education, environment, globalization, gun control, healthcare, immigration, the Iraq war, budget and Medicare.

'This is an important year in advertising, as political campaigns and advocacy groups are set to increase their online spending,' stated CEO and Co-founder Tim Vanderhook. 'To avoid wasting advertising dollars on untargeted consumers, we have developed a solution that hones in on specific affiliations and issues, offering political marketers the most targeted and scalable way to reach the voters with the messages that matter most.'

Specific Media's reach extends to more than 80% of all online consumers, which enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of web sites visited.

The firm is online at www.specificmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.