TAAP Palmtop Turns Data into Donors

In the UK, TAAP (The Application Airtime Provider) has launched a new palmtop data collection device to aid the face-to-face collection of fundraising information.

Developed in conjunction with anti-hunting charity The League Against Cruel Sports, the firm's 'OnTAAP Data Capture' system enables fundraisers to input all supporter information into the PDA (personal digital assistant) and send it straight back to the office - reducing processing time and ensuring all donor information is pre-qualified.

As well as real-time management reporting, the system includes a video facility which allows fundraisers to promote the case for supporting a given charity visually. With the software producing automated SMS and e-mail output, a charity can also use the system to tailor communications to a supporter's preferred method for receiving them.

The League's Head of Marketing Jo O'Neill commented: 'We realised that we needed an efficient means of data-capture that was secure, accurate and would enable a very quick follow-up. TAAP is able to supply this portable service, ideal for our fundraisers, and completely within our budget.'

O'Neill added that the charity had found the new system improved follow-up times while the interest to support the charity was still fresh, and engagement with its cause was enhanced through the video facility.

Established in 2003, TAAP develops tools that help businesses capture, analyse and distribute data. Based in Hertfordshire, the firm is on the web at www.ontaap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.