PR Leader Debuts Assessment Tool

Global PR firm Weber Shandwick has launched the CorpComm Optimizer™, a new, proprietary consultative service designed to help Chief Communications Officers (CCOs) make the best of their role driving business strategy and building corporate reputation.

The service uses a set of proprietary assessment tools to evaluate five 'essential' performance dimensions: alignment with overall business strategy; organizational value and expectations of corporate communications; corporate communications operating structure; corporate communications skill sets; and corporate communications resources. It then makes recommendations for maximizing the efficiency and impact of corporate communications.

Micho Spring, Chairperson of the company's U.S. corporate practice, comments: 'In recent years we have seen tremendous interest from CCOs in benchmarking and optimizing their corporate communications departments. Our new CorpComm Optimizer will help provide CCOs with data and insights into best practices among the world's leading corporations.'

The firm, a unit of advertising and marketing services giant The Interpublic Group, provides specialized integrated services including web relations, advocacy advertising, market research and visual communications. Web site: www.webershandwick.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.