LMSR Names New CEO

In the US, Omnicom-owned language specialist Luntz, Maslansky Strategic Research (LMSR) has announced that President Michael Maslansky has been named CEO. He replaces Founder Frank Luntz who is leaving to focus on a new career in communications.

The LMSR Method of Language Strategy, including instant response dial technology used recently by news organizations to track voter reaction to the presidential debates, is used to understand how target audiences 'hear' messages and how to craft the language that resonates with audiences.

As CEO, Maslansky will apply this public opinion methodology to test and articulate the 'words that work' for clients' brands and products, public policy issues, sales tactics, corporate social responsibility efforts and employee outreach.

Prior to being named President of LMSR five years ago, Maslansky founded market intelligence site MarketResearch.com, where he remains on the Board. Previously, he was a corporate attorney with Wachtell, Lipton, Rosen & Katz. He is a graduate of Columbia University Law School and the University of Pennsylvania.

'Michael is the ideal person to take the firm to the next level,' said Luntz, who now becomes Chairman Emeritus of the firm. 'At no time in recent history has the importance of clear, credible and persuasive communications been greater than it is today, with corporate American facing unprecedented financial challenges and a new era in Washington.'

Founded in 1992, LMSR is a market research and communications consultancy, blending both strategic communications and research to devise the most effective messaging strategies.

The firm has offices in Alexandria, VA and New York City, and is online at www.luntz.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.