Light Reading Launches in Asia

United Business Media's publishing, events and research group Light Reading is opening a new office in Beijing, China, from where it will launch an Asia-specific site to cover key trends and news with analysis targeted at communications service providers in India and China.

The office - Light Reading China - will be headed by Director Sam Song, who previously ran his own media and events company called World Sources, and gained telecoms journalism experience with Computerworld China and China Digital TV Magazine.

In his new role, Song will be in charge of taking Light Reading event brands such as TelcoTV and Ethernet Expo into China, as well as other research and online products that will be tailored to the Chinese communications marketplace.

Led by International News Editor Ray Le Maistre, content for the new Light Reading Asia site will be managed and written by a new editor. Other Light Reading group editors and analysts from the research-focused Heavy Reading team will also write for the new site, while the team at the group's Pyramid Research division will provide market-specific content. Pyramid's Asia team will also write blogs and provide in depth reports, analysis and commentary.

'The telecom market's center of gravity is largely moving to Asia,' explained Joseph Braue, SVP and Group Director of Light Reading. 'As the media leader in the worldwide communications industry, we believe that despite the challenging worldwide economic climate, we need to continue to invest in the growth areas of this market.'

Web site: www.lightreading.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.