Comms Agency Rolls Out B2B Tech MR Service

Marcoms agency Prompt Communications has launched a market research service to provide quant and qual insights into market conditions, demands and opportunities for B2B firms. Its focus at present is on technology companies across Europe, the US and Asia Pacific.

Prompt Insight includes mystery shopping, gap analysis, market demand and product comparisons, and has been developed to enable firms to identify sales opportunities.

Prompt Insight consultants and researchers collect and analyze data, and then conduct data trend and gap identification, statistical breakdown and full quadrant analysis.

CEO Hazel Butters explains: 'In a recession, it is simply not enough to concentrate on your own market; the smart players are looking at their market's market; identifying gaps and opportunities and then demonstrating how their products help other companies fill those gaps; driving return and leading to a compelling sales pitch.'

Founded in January 2002, Prompt Communications has European offices in London and US offices in Cambridge, Massachusetts and San Francisco, California.

Web site: www.prompt-communications.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.