Ipsos Buys Loyalty Research Firm in Chile

Ipsos has acquired Punto de Vista, described as the leading company in Chile for customer satisfaction research and quality measurement.

Founded in 1990, Punto de Vista provides research services across a wide variety of sectors including finance, retail and telecoms. The firm employs 62 people in its Santiago office, and recorded 2008 revenue of 3.6 billion Chilean pesos (EUR 4.5m).

Ipsos has bought 100% of the share capital of the company. Carlos Arentsen, founder and main shareholder, will remain the Chairman of the company, which will retain its branding and will incorporate the activities of Ipsos Loyalty in Chile.

'To maintain our leadership in Chile and to expand our success and product development in customer satisfaction to other countries of Latin America, we needed a strong and well known multinational partner,' explained Arentsen. 'With Ipsos, we are now able to offer our customers the full range of their products and their knowledge. This will also allow our employees to expand their career opportunities, and make Ipsos in Chile the leader in the market research field.'

Carlos Harding, Chairman of Ipsos Latin America region welcomed Punto de Vista's teams and said he was delighted to combine their known-how with his firm's expertise.

Web sites: www.ipsos.com and www.puntodevista.cl .

Last summer, Ipsos acquired Buenos Aires-headquartered Livra Panels, which provides online panels and data collection services for market research agencies in the Spanish and Portuguese speaking markets.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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