SKOPOS Rolls Out Media Evaluation Tools
March 20 2009
Europe-based agency SKOPOS has designed a trio of online and qual and quant tools to evaluate new and traditional media.
The three tools are:
- Sketchpad - a concept testing tool which provides rich visual feedback on web pages, ads, direct mail pieces, packaging and logos.
- Heatseeker - a deliverable from the Sketchpad which allows clients to see which area of the product being tested is most eye-catching or most liked / disliked.
- Replikator - which uses online page-turning technology to replicate the actual experience of flicking through the hard copy of a client's magazine, brochure or other printed publication.
Rob Horton, Research & Insight Director and Head of Media commented: 'Each of these tools will work in parallel with our industry expertise to ensure that our clients' business and research objectives are fully met. They will aim to maximise ROI (and client satisfaction / success) through web site optimisation plus enhanced advertising and marketing communications.'
Now with offices in London, Paris, Cologne,
Johannesburg, Quito, and Sydney, and global coverage through its partner network, SKOPOS delivers customer and media insight generated from both traditional and online/mobile market research.
Web site:
www.SKOPOS.info .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
