Duo Open Data Analytics Consultancy

Former Poulters Board Director Peter Rivett-Jones and former Equifax Business Development Director David Emslie have launched a data planning and analytics consultancy in Leeds, UK.

Their startup, The Data People, will provide consultancy on all aspects of online and offline information from data profiling and modelling to data collection and enhancement as well as helping clients create data driven business and marketing strategies.

The firm says it already has a number of clients in the private and public sectors, and is already in discussions with a number of digital and integrated agencies.

Emslie explained: 'Many organisations cannot identify the top users of their products or services. To understand who your best customers are relies on good customer insight and intelligence, and that's driven by analysing your data.'

Rivett-Jones left ad firm Poulters in 2007, after completing an earn-out following the sale of the agency to Bezier. He has since held non-exec positions with Digital Therapy and Green as well as running his own marketing consultancy. Prior to joining Poulters in 2005, he spent two years as a planning partner at Chemistry, launched brand response agency Made With Love and held senior positions at Joshua, Grey Direct and GGT Direct.

Emslie has spent the last ten years at Equifax in a variety of senior roles in marketing, new business and account management. Most recently he headed up new business development within the marketing services division of Equifax UK. Prior to this, he worked at JDA and Poulters and was Head of Marketing at Strachan Bedrooms.

In addition Steve Raper has joined the new company. Raper ran his own data analytics consultancy for the past 13 years, and worked previously with Rivett-Jones at MWL, Joshua and Grey Direct.

Web site: www.thedatapeople.biz .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.