Ad Agency Promotes Customer Intelligence Chief

In the US, ad agency Draftfcb has promoted its Chief Customer Intelligence Officer, Michael Fassnacht, to the newly created role of Worldwide Chief Strategy Officer.

Draftfcb is part of the Interpublic Group of Companies.

Fassnacht was Director of Customer Intelligence at Draft Chicago from 2005 until Draftfcb's formation a year later. Previously, he founded analytics firm Loyalty Matrix, in 2002. He is a regular contributor to trade publications including Ad Age, Mediaweek and MediaPost.

In his new role, he will help set overall corporate strategy, with global leaders in media, planning, customer intelligence, digital strategy, retail, promotion, customer relationship management, and worldwide marketing resource services all reporting to him. He will also maintain his close connection to several clients, while helping to coordinate major new international business opportunities.

CEO and President LaurenceBoschetto comments: 'Since our merger, Michael has done an outstanding job helping to marry the science of data analytics with the art of creativity. As one of our most published and well-regarded thought leaders, he has the strategic sensibility, the experience and the focus to take a long-term view and help define the kind of agency we're going to be in five years, then help get us there.'

Draftfcb's network spans 97 countries, with more than 9,700 employees worldwide. Web site: www.draftfcb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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