Hitwise to Monitor Canadians' Internet Usage

US-based online audience measurement firm Hitwise plans to measure the Internet activity of 100,000 Canadian users from all provinces and territories.

The firm will report on more than 160 industry categories to provide clients with data on web site traffic rankings, Clickstream, search terms and demographic segmentation. Clients will also have access to tools to create custom categories, search term portfolios and customized dashboards.

'In order to grow and protect market share, businesses must have sound data to base decisions on,' said President Chris Maher. 'Hitwise provides the most timely and comprehensive intelligence about Internet usage and will now help marketers better understand the specifics of the Canadian market.'

The Hitwise Canadian data sample will come from partnerships with Internet service providers and opt-in panels.

Experian-owned Hitwise is online at www.hitwise.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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