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US-based MR and consulting firm Decision Analyst has launched a new company called Symmetric, selling sample from its various consumer and b2b panels to both MR firms and end clients. More
US MR firm Decision Analyst has appointed social psychologist Scott Hanson as a Senior Research Manager to design and direct major research projects, mainly in the entertainment, food, drink, and service industries. More
Clinton Klein has joined US-based MR and consulting firm Decision Analyst as Senior Director of Business Development. More
Ming-Hong Huang has joined US agency Decision Analyst as VP of its newly created Database Analytic Services Group, announced on DRNO earlier this month. More
US agency Decision Analyst has launched a Database Analytic Services Group to help clients make more effective use of their databases for marketing. More
US agency Decision Analyst, Inc. has appointed Karen-Marie Eaton as Director of Medical Research. She worked previously in MR positions at pharmaceutical companies Kelly/Waldron and Scott Levin. More
US agency Decision Analyst has formed a new Syndicated Research Group and appointed Diane Brewton from Synovate to lead it. The new unit will make use of the firm's American Consumer OpinionŽ Panel, which provides access to more than five million individuals throughout the world. More
US-based agency Decision Analyst, which operates the American Consumer OpinionŽ Online panel, has appointed Joel Mincey as the new leader of its Loyalty Research Group. Mincey worked previously for MCI and Synovate after a spell as a political pollster. More
John V. Colias, until recently VP of Marketing Sciences for M/A/R/C Research, has joined US-based agency Decision Analyst as Vice President and Director of the Advanced Analytics Group. More
American parents buy an average of $276 worth of toys and games (including video games) each year for each child, according to survey findings just published by Decision Analyst, Inc. Surprisingly perhaps, a child with a single brother or sister gets slightly more on average than an only child. More
Prospects for expansion of the US economy in 2004 look good, according to the latest data from Decision Analyst's U.S. Economic Index. Measured business activity was up strongly for the second month to its highest level since summer 2001. More
The recovery of the U.S. economy is being driven by accelerating output from American firms according to the latest data from Decision Analyst's November U.S. Economic Index. The overall Index pushed up to 111 in November, the highest level reached in the last 12 months. Measured business activity was up strongly, reaching a monthly level matched only once in the last two years (in March 2002). More
Despite their ongoing economic struggles, American Airlines and Delta Airlines are still America's favorite carriers according to a recent survey by Decision Analyst, Inc. More
MR and Consulting firm Decision Analyst, Inc. has increased the number of Mexican households within its Internet-based global survey panels to more than 14,000. The panels are used for a wide range of advertising testing, product testing, new products research, and strategy research. More
Record divorce rates over the last decade show little sign of undermining most Americans' love affair with marriage, according to a nationwide study of love and romance by American Consumer Opinion, a consumer online opinion panel operated by Decision Analyst. More
US agency Decision Analyst, Inc. has been building its international Internet-based consumer panels in Spain, Mexico, Central America, and South America. There are now 50,000 Spanish-language households participating in those panels. More
Taylor Nelson Sofres Healthcare has increased the scope of its Internet-based GP Omnibus, Omnimed International, through an agreement with Decision Analyst Inc. in the United States, allowing access to a panel of over 7,000 primary care physicians (PCPs). More
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