Cadient Rolls Out REVEAL for Multi-Data Analysis

In the US, Cadient - which provides digital marketing services and technology to the healthcare industry - has launched REVEAL: a platform which combines competitor analysis, web analytics, social monitoring, and customer insights.

Cadient uses emerging technologies to power its own technology solutions; developed to uncover insights, audience activation, and program optimization.

Last year, the firm launched HATCH Consulting; a practice which provides clients with services such as market and user experience research to support their interactive campaigns.

The company's new insights and analytics platform has been developed to enable marketers to aggregate, contextualize and visualize brand performance. By integrating multiple data sources, the tool helps companies define the links between multiple channels such as social, mobile and relationship marketing efforts.

CEO Stephen Wray states, 'Too often, historical measures of online activity have focused upon volume rather than connections and conversations, which is where strategic insights can be found. REVEAL elevates the value of analytics by enabling a multichannel perspective that includes cross-channel analysis capabilities set against clear benchmarks, so brand managers can make better informed business decisions.'

Web site: www.cadient.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.