uSamp Boosts US Team with Hires and Promotions

Online panel and technology firm uSamp has appointed a new Chief Financial Officer, promoted two execs, and doubled the number of sales directors employed in its US offices.

Founded as United Sample in 2008 by panel industry veterans Matt Dusig and Gregg Lavin, uSamp has a global proprietary panel with more than two million registered participants from six continents.

In September, the firm reported a 167% rise in revenue for the past year, which it says was driven by an increase in use of global consumer panels and river sampling, along with growth in tracking studies following its acquisition of DMS Insights in June.

John Woolard joins as CFO, bringing to his new role more than 20 years' financial leadership experience in the entertainment, retail, manufacturing and distribution sectors.

For the past six years, he has worked for financial consulting firm DLC where he managed accounting, finance and treasury operations, while spearheading turnaround/restructuring efforts. During his career, he has also held senior posts at MGA, Dreamworks, Virgin, Warner Brothers, Walt Disney and Occidental Petroleum. He began his career with Arthur Andersen.

In addition, Dave Gaston has been promoted from Senior Director to Regional Vice President of Survey Solutions, assuming responsibilities for assisting regional revenue growth. Prior to joining uSamp in 2009, Gaston held positions at Greenfield Online, Yankelovich Partners, and NFO.

Melanie Courtright has also been promoted - to Senior Vice President of Client Services, from her prior position as Vice President, and previous role as VP Marketing at DMS.

uSamp has also doubled the number of sales directors working in its offices throughout the US, adding new execs to support market research clients across the US, and lead the expansion of the company's sampling business.

'Today, we have 145 team members worldwide, with approximately 92 based in North America,' states Dusig (pictured). 'It's a deeply experienced team comprised of market research experts, driven by an unparalleled focus on customer service.'

Web site: www.usamp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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