Theorem Expands in London

Digital media operations and data analysis firm Theorem has opened a new UK office in Central London, where it has promoted Marcus Harding to the post of Director of Business Development.

Founded in 2002, Theorem's services range from data feed management to statistical modelling and custom algorithms. They can be used separately to improve business operations, or in conjunction with Theorem Analytics, the company's ASP-based data analysis tool.

Theorem opened its first UK operation in 2008 in London's Soho district, and relocated to larger offices there last year.

Harding (pictured) will be based in the new Charlotte Street premises, where his responsibilities include acquiring new clients, representing and promoting the services of the company, and driving revenues for the UK and European markets

Before joining as Commercial Development Manager - EMEA in 2008, Harding spent more than 10 years working in the media and digital sectors, including time as an Agency Sales Manager at behavioural targeting ad network Tacoda-AOL, and Account Manager for Viacom Outdoor (CBS Outdoor).

'The impetus in expanding our UK operations has increased market demand and existing customer feedback,' explains Jay Kulkarni founder and CEO. 'We plan to continue our international growth to better meet the needs of our multinational customers.'

Web site: www.theoreminc.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.