Celebrus Launches YouTube Monitoring Tool

Online customer intelligence provider Celebrus Technologies has developed a tool to enable web site owners to monitor the usage of YouTube video content embedded on their sites, and gather insight into how it is received and engaged with at an individual level.

UK-based Celebrus (formerly Speed-Trap) delivers real-time data on individuals' online behavior, environment and experience, and processes that to drive personalization and behavioral targeting. The firm's technologies can capture and analyse interaction from any mobile or laptop browser, including video players and many apps.

Katharine Hulls, the company's recently appointed VP of Marketing, says the new tool enables marketers to understand which parts of the video content users are most interested in and which videos are of most relevance to an individual visitor's motivations or intentions. This data can then be used to personalize marketing communications for that user, or for subsequent e-marketing campaigns.

'Until now, it has been impossible to understand individual-level customer interactions with YouTube videos embedded into web sites, and the analytics available have only been capable of providing overall results and trends,' states Hulls. 'However, through our integration with YouTube, we can now show our customers precisely how, when and to what extent YouTube-hosted media is being engaged with by individuals - a vital indication of a customer's motivations and intentions.'

Celebrus has also developed technology to help web site owners capture, record and evaluate user interactions when their site is embedded into Facebook via an iFrame, giving what Hulls calls a 'far more complete picture' of a given visitor's use of the site.

Hulls joined the firm with more than ten years' experience in delivering marketing campaigns across EMEA for a number of data analysis and research-led companies including Gartner, SPSS and Experian.

Web site: www.celebrus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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