Schawk Hires for Shopper / Insight Role

In Chicago, Jim Lucas has joined brand marketing agency Schawk, in the newly created position of EVP, Global Insights and Strategy. He takes responsibility for formalizing the shopper marketing offer, and driving insight and strategy across the organization.

Launched in 1953, Schawk has offices in 26 countries across the Americas, Europe and Asia Pacific, and employs more than 3,000 staff. The firm offers a wide range of services including brand and packaging design, workflow technology and consulting, and digital asset and copy management.

Lucas (pictured) joins from Interpublic-owned ad agency network Draftfcb, where he latterly served as Global Director Retail Insight & Strategy. Before this, he spent two years as the company's Director of Shopper Marketing and five years as its SVP, Director of Planning and Research. Earlier he held senior modeling, analytics and research roles at Krumm Associates, Frankel, and Quaker Oats

Schawk's President Eric Ashworth comments: 'The appointment of Jim to this position underscores our commitment to deepening our expertise in shopper behavior, and bringing the perspective and expertise of industry thought leaders like Jim to c-level client engagements.'

Web site: www.schawk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.