Strativity Names UK MD

Customer experience research firm Strativity has appointed Chris Mills as Managing Director of its UK operations, to lead client engagements and business development in the region.

Stativity uses proprietary research tools and strategic analysis to diagnose clients' state of 'readiness for customer centricity' and identify experience gaps, then helps them increase cross-functional collaboration and inspire employees. As well as its office in London, the firm has operations in the US, Canada, Australia, Germany, Norway, Spain, Turkey, and Latin America.

Mills (pictured) joins with nearly three decades' experience gained in business growth, behavioural change and transformation roles at firms including Andersen, ATKearney, UMT and Vision Consulting. During his career, he also served as a Director at Centrix Networking, Director of eBusiness Transformation at HM Customs & Excise, and a Manager at NatWest.

Lior Arussy, President of Strativity Group, comments: 'We are very excited that Chris has joined our team. He brings with him a wealth of knowledge and experience that will allow us to grow local programs and take our presence in Europe to the next level.'

Web site: www.strativity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.