Pakistan Launch for Effective Measure

Emerging market digital audience specialist Effective Measure has officially launched in Pakistan, after more than a year sounding out this 'booming online media market'.

A series of key client wins and official endorsement by the Pakistan Advertisers Society (PAS) have now prompted a stepping up in activity, led by Imtiaz N. Mohammad as Country Manager. Mohammad worked previously with digital and telecom companies including technology consultancy Inspire-X, Crosby Asset Management and SmartPhonz Wireless.

After months of working closely with PAS to develop a digital audience measurement service for the country, the company saw its platform officially recognised last month.

Effective Measure CEO Richard Webb says the company has been 'delighted' with the support and collaboration of its local partners and adds: 'The year ahead will be an extremely exciting time to be part of the local digital market and we will endeavour to share our international expertise to assist in expediting that growth potential and providing world class metrics and data that serve this diverse audience'.

According to Imtiaz Mohammad, 'The potential in the Pakistan digital media market is huge and armed with the right tools we will assist in fostering the collective goal of turning Pakistan into a knowledge based economy'.

The company, which now tracks online activity in Oceania, South East Asia, Middle East North Africa and South Africa, is online at www.effectivemeasure.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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