AudienceScience Deal Offers In-App Targeting

Behavioral targeting and data management firm AudienceScience has teamed up with programmatic video monetisation platform SpotXchange to give advertisers easier access to mobile video ad inventory and allow them to target in-app traffic.

AudienceScience is the developer of the Helios enterprise ad management system, which allows advertisers to store and analyze on- and off-line data, build proprietary audiences and target them in real time, all within a single closed-loop system. Earlier this month, the firm launched a cross-device targeting solution called ASci Signature.

The latest partnership takes the form of an OpenRTB integration with SpotXchange's ad server, and opens up new opportunities for brands looking to reach consumers with video advertising both in-app and across the mobile web, according to AudienceScience CEO Mike Peralta.

SpotXchange is based north of Denver, Colorado with offices on four continents, and is majority-owned by European entertainment network RTL Group. The firm already offers its own advanced analytic services to help clients maximise ROI from their ad placements, and was a founding sponsor of the Media Rating Council's Open Video Viewability initiative. CEO Mike Shehan says the deal with AudienceScience 'significantly boosts the robust pool of buyers the company is able to offer publishers across both desktop and mobile'.

Web sites: www.audiencescience.com and www.spotxchange.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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