MFour Hires Former Instantly VP Scott Worthge

In the US, mobile research firm MFour Mobile has appointed former Instantly exec Scott Worthge as Senior Solutions Executive.

Newport Beach, California-based MFour uses GPS technology to collect information at the 'point of emotion'; and also offers the Surveys On The Go app, which provides access to an all-mobile panel. In August, the firm introduced a tool called MediaMatch 360, which integrates media matching technology with measurement techniques for feedback on ads, broadcasts and videos.

Worthge (pictured) joins with more than 25 years' MR industry experience. Most recently, he spent seven years in senior roles at research technology company Instantly. Before this, he was VP, Custom Research at TNS, Client Development Director at Greenfield Online, and he worked at Dun and Bradstreet and Frost & Sullivan.

Worthge has also spent the past ten years as an instructor in UC Berkeley's Extension program, teaching classes in marketing research and strategic brand management; and is an Advisory Board member for the Master of Science in Market Research program at Michigan State University, where he is currently developing a mobile market research course for graduate and undergrad students.

Web site: www.mfour.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.