RevTrax Hires Former Experian and Arbitron Exec

In New York, marketing tech and data analytics company RevTrax has hired former Experian and Arbitron exec Jim Tobolski as EVP, Sales & Customer Success.

RevTrax uses shopper intelligence to deliver smart coupon offers, and its solutions measure the impact of digital marketing on in-store sales with actual transaction-based attribution metrics. Tobolski (pictured) joins after almost 25 years in the sector. Most recently, he led the Client Development and Client Engagement team at Experian Marketing Services, responsible for leading the Consumer Insights Sales and Service strategy, action planning, and operations. Prior to his eight years with Experian, he spent thirteen at radio ratings giant Arbitron (now part of Nielsen), latterly as VP, Advertiser Agency Services, and earlier in divisional management roles in Chicago and New York.

Commenting on the appointment, RevTrax CEO and co-founder Jonathan Treiber said: 'As RevTrax continues its upward trajectory, we continue to invest in top-notch staff who understand both the needs of our clients and the ever-changing habits of CPG and retail consumers as well. I have no doubt that Jim will succeed in articulating our value proposition to current and future clients'.

Web site: www.revtrax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.