MARU/VCR&C Expands Retail and Shopper Insights Arm

Technology and insight communities business MARU/VCR&C has appointed Blake Burrus as Senior Vice President of its Consumer, Retail and Shopper Insights practice.

MARU/VCR&C was formed earlier this year, following MARU Group's acquisition of Vision Critical's North American Research Consulting division. Burrus (pictured) most recently served as Head of Customer Success at ThinkVine, which helps clients align marketing and advertising with consumer behaviour. Prior to this, he spent fifteen years at Nielsen, where he latterly served as SVP, Nielsen NeuroFocus in North America, and was earlier SVP, BASES New Verticals.

Matt Kleinschmit, MD of Consumer Shopper & Retail Insights, comments: 'Blake possesses a unique blend of analytics, neuroscience and innovation experience, coupled with a proven ability to think strategically about applying these diverse disciplines to help solve client business issues. His expertise in leading client teams in high-growth businesses will be invaluable as we continue to expand our agile, platform-based insight solutions for global consumer products and retail clients.'

Web site: www.maruvcrc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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