DataMentors Debuts Auto Consumer Targeting Tool

US business intelligence specialist DataMentors has launched a solution offering automotive dealerships the chance to target consumers during the actual 48 - 72 hour period when they are making a car buying decision.

The company offers a range of data quality, marketing analytics, database marketing and business intelligence solutions services to provide a 360-degree view of the customer. Last year, DataMentors merged with marketing data and services provider Relevate, whose Auto division provides transactional data on more than 225 million consumers and nearly 200 million VINs (vehicle identification numbers), with linkage at the household and garage level.

DataMentors' new 'Relevate Signals' solution builds on Relevate Auto, with data drawn from over six billion records each month, along with daily updates. The tool tracks more than 20,000 dealerships across the US, can identify more than three million people annually visiting a competitor brand dealership, and identify a person visiting a dealership for service within a specified radius. It can also pinpoint a person visiting a dealership with the possible intention of changing their auto insurance.

CEO Anders Ekman (pictured) comments: 'Marketers today target consumers by market segments and devices but Signals leads represent real people who are actively shopping at a dealer lot. Our innovative solution matches mobile devices to actual people complete with demographics, contact information, and VIN data'.

Web site: www.datamentors.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.