Emerging markets panel specialist Borderless Access has opened offices in Dubai and Munich, adding to its existing operations in the US, UK and India.
Founded more than a decade ago, the company currently operates consumer, B2B, IT and niche audience panels across the healthcare, travel, automobile, finance and mobile segments. In 2014, it launched panels in Poland, Chile, The Philippines, Nigeria, Colombia, New Zealand, Australia, Singapore and Thailand; and a year ago it added Saudi Arabia.
In Dubai, Ejaz Mirza joins as AVP - Client Development; while in Munich, Patrycja Reinhart takes up the role of Country Manager - Client Development. Mirza has more than sixteen years' experience gained in Kantar companies IMRB International (India), and TNS (Dubai), where he headed the Brand Health tracking business for the past eight years. Reinhart has spent the past five years at Research Now in Munich, leading the business in Eastern Europe, having started her career with Philip Morris International, and later worked with specialist firms such as TNS and Synovate.
CEO Ruchika Gupta comments: 'This expansion is being led by the growing clientele across specific regions, having their own needs and focus for the global emerging economies and segments. We are very happy to have Ejaz and Patrycja join Borderless Access, as both have strong market research experience across world class organizations and both share similar passion to ensure client needs are understood and addressed'.
Web site: www.borderlessaccess.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.