Data-Driven Marketing Firm Ansira Changes Hands

Private equity investor Advent International is to acquire a majority stake in Ansira Partners, a data-driven marketing solutions provider whose offer includes customer and business intelligence, segmentation and modelling.

The seller is KRG Capital Partners, and the company's management will continue in place, retaining a substantial stake of its own. The acquisition is subject to customary closing conditions and is expected to be completed by the end of 2016.

Ansira was formed from predecessor company RAZOR Digital when it was sold to NSI Marketing in 2010. KRG acquired it in 2012.

Advent, which was advised in the deal by AdMedia Partners, is online at www.adventinternational.com , while Ansira's home page is www.ansira.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.