Harris Interactive Ramps Up 24-Hour Service

Harris Interactive has enhanced its fast turnaround 'Harris 24' service, which surveys up to 5,000 consumers on a UK or international scale and delivers results within 24 hours. Users now get more questions, plus more powerful targeting and profiling.

Launched last year, the service originally allowed users to ask up to 25 consumer questions via the firm's online panels or their own e-mail sample. Clients can also use the panels to target up to three demographics out of a total of eleven options, with age, gender and region being the most popular choices. Resulting data can be delivered the same day, and Harris Interactive will provide full analysis of the findings within two to three days.

The upgrades to the system will now help clients reach up to 5,000 nationally representative or targeted consumers, with up to 50 questions per survey. Respondent targets will also be identified using demographics, behavioural profiling and custom targeting, to ensure clients are reaching their key audiences. Rhys Jones, UK Head of Product and Automation says the service provides a 'flexible and speedy' alternative to traditional omnibus surveys.

Head of Research Susan Vidler adds: 'The all-new Harris 24 will enable us to continue to provide a speedy same day or next day turnaround, but with more powerful targeting and profiling capability. Delivering the optimum results for our clients is integral to Harris, and we can now help them reach highly specific consumer audiences on an even quicker scale than before. This could include specific financial account holders, higher income earners, frequent travellers, online shoppers, or those planning to buy technology or entertainment devices, or content'.

Web site: www.harris-interactive.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.