UK-based video insights platform Voxpopme has added four new partnership integrations, with technology platforms Delvinia, Digsite, Invoke Solutions and Protobrand.
The company says the integrations reflect the 'growing demand for better storytelling and humanizing research data'.
Delvinia will offer Voxpopme video insights via the AskingCanadians panel, using its Methodify automated custom research platform; while Digsite will add the functionality to its agile qualitative 'Sprints' and online communities, allowing users to build video quotes and clip reels into their research reports.
Invoke Solutions will add Voxpopme to its scaled-up qualitative feedback offer, allowing for deeper insights via video-based input; and Protobrand will enhance its Meta4 Insight methodology to offer clients access to 'deep-seated System 1 responses', yielding 'richer and more emotional data' than for traditional open-endeds.
Voxpopme already has partnerships with Fuel Cycle and Zappistore. CEO & founder Dave Carruthers (pictured) comments: 'The growth of our strategic partnerships indicate a major shift in the way brands and researchers make data-driven business decisions. It's now more important than ever that brands understand their customers more deeply, and we're proud to be powering industry leading partners who understand the value of video insight and see the growing demand for real, human feedback'.
The firm is online at www.voxpopme.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.