In London, mobile-based customer insights platform Streetbees has hired former Kantar exec Rishi Raja as Head of Client Strategy.
Streetbees combines artificial intelligence and geolocation technology to collect data from more than 3.5 million users (or 'bees'), who share moments from their daily lives through videos, photos and text using a chat-style app. Last month, the firm partnered with data company TeakOrigin to launch a study to understand the link between nutritional value and consumption of fresh produce.
Raja (pictured) joins with fifteen years of experience across analytics, category, sales and marketing. Most recently, he spent nearly eight years at Kantar, working as Business Unit Director - Brand, Marketing & Sales Consultancy, leading a team of consultants providing sales and marketing support to manufacturers in the FMCG industry. Prior to this, he worked for Suncrest Drinks; latterly serving as Head of Sales and Marketing, having previously been Operational and Marketing Executive.
In his new role, Raja and his team will be in charge of understanding and developing innovative approaches to client issues. CEO and founder Tugce Bulut comments: 'We couldn't be more thrilled to have Rishi join the team. Having worked both brand-side and agency-side gives him a truly unique understanding of the consumer landscape. His expertise and passion for the industry makes him the perfect addition to the team and will help us take the company to the next stage.'
An interview with Tugce Bulut published in MrWeb's Mobile Insights special edition, can be read here .
Web site: www.streetbees.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.