B2B survey marketplace InsightzClub has launched a passive embedded technology-based consumer insights solution on its app, to gather data based on actual user behaviour rather than through user claims or surveys.
Launched in 2017, Malaysia and Singapore-based InsightzClub, which recently expanded to Bangladesh through a partnership with local data and AI company ADA, uses proprietary technology to match and serve the most relevant surveys to buyers. Its app drives passive and active data collection spanning geolocation, technographic, 'appographic' and other types; and its passive embedded technology uses user behavioural signals, combined with image recognition and textual analytics, to deliver metrics for brand journey and ad effectiveness.
From early next year, the company will launch two new solutions - one for brand journey analysis and the other to measure advertising effectiveness, both based on its passive embedded technology. Co-founder Padmanabhan Ramaswamy comments: 'We are very excited at the possibilities these two solutions could offer to change the way consumer insights are consumed.'
Web site: www.insightzclub.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.