Kantar Public to Launch 'Public Voice' in Europe

Kantar Public has announced plans to roll out its Public Voice probabilistic panel to eighteen European countries, including France and Germany, during the year.

Established by Michelle Harrison (pictured) in 2016, Kantar Public offers evidence and advisory services to support the delivery of public policy, services and communications. Its Public Voice services provides data from a random sample of the UK population, and in January, the business doubled the panel's size from 10,000 to 20,000 people.

The service, which is also available for clients in Kenya and Nigeria, will now be rolled out across eighteen European countries, with more to be added over time. Harrison states: 'This expansion will offer policymakers and public sector decisionmakers with exceptionally granular insight into the experiences of the public and communities in these countries, supported by our advanced profiling and segmentation tools.'

Web site: www.kantarpublic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.