Kantar has launched what it says is South Africa's biggest ever consumer panel, measuring the FMCG purchasing behaviour of more than 6,500 local households at launch.
Covering all nine provinces, the panellists come from all socio-economic groups, and will use their smartphones to provide continuous information about grocery purchases through barcode collection and 'in-the-moment' trip records. Analysis will be available by product, channel and retailer, and reporting and segmentation by SKU. Data will be offered through Kantar's Worldpanel division, and available 24/7.
In addition to two panels in the Middle East, Kantar is now present in thirteen African countries, including recent panel investments in South Africa, Ivory Coast and Ethiopia, and consumer panels in Egypt, Ghana, Kenya, Morocco and Nigeria. The company has also made a commitment to expand its footprint to meet clients' demands in Algeria, Cameroon, Senegal, Tanzania and Uganda. The first dataset for the South Africa consumer panel will be available in July.
Ivan Moroke (pictured), CEO South Africa of Kantar's Insights Division, comments: 'We are thrilled that Worldpanel is launching in South Africa. This is another arrow in our quiver that adds actionable insights to help our clients in the FMCG space gain a more holistic view of shopper behaviour and along with our consumer insights, builds a complete understanding of people to help brands pursue growth and increase market share'.
Web site: www.kantar.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.