London-based insight agency Opinium has launched an EU Barometer, to provide a snapshot of consumer sentiment across the European Union. The service promises a ten-day turnaround, from questionnaire sign-off to data delivery.
Opinium, which was founded in 2007 and also has offices in New York, offers qual and quant research and consultancy across five practice areas - brand and communications, product and service development, stakeholder, market intelligence and thought leadership. In addition, the company owns and manages panels of UK consumers, IFAs and small businesses, and runs an omnibus which interviews 2000 UK adults in each wave.
The new EU Barometer will survey 3,000 citizens across 24 European countries in 22 languages, enabling clients to assess attitudes to issues, news and policies, and to test brands, products and campaigns. Segmented by gender, age, working status and region, the service will offer an option to boost any market to 2,000+ consumers. Deliverables include data tables in Excel with custom cross-breaks as standard, summary reports in Word, and press release sign-off.
Director Emily Dickinson (pictured) comments: 'The European Union represents more than 365 million consumers, 180 million voters, and EUR 2 trillion of consumer spending. Historically however, speaking to a representative sample of EU citizens across multiple regions and in local languages has been slow, expensive, and therefore prohibitive. We created the EU Barometer because at Opinium we believe in providing fast, cost-effective, and reliable insight that supports and informs our clients' future strategies'.
Web site: www.opinium.com .
All articles 2006-21 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.