Swrve Enters China Market via MyGamez Partnership

US-based mobile segmentation and analytics specialist Swrve has partnered with Shanghai and Beijing-based mobile game publisher MyGamez to enter the China market.

Swrve offers a marketing and customer experience platform for mobile, web and TV, to help global enterprises connect with their mobile-first customers. The firm analyzes data from billions of touchpoints using industry specific algorithms and models which generate a score for each user interacting with a brand - whether on mobile, web or digital TV platforms. This 'churn propensity score' indicates how likely each user is to stop interacting with a particular app: and can be used alongside other behavior and signals to create and deliver targeted retention campaigns.

In partnership with MyGamez, global app studios and publishers can now engage with customers in China using Swrve's customer experience engine. Lisa Cleary (pictured) CEO at Swrve, comments: 'We are excited to extend our real-time customer experience platform and APIs to global brands with valued customers in China. With Swrve, mobile game and app publishers and studios will now have the ability to easily review true performance analytics about their consumers' behaviour, and deploy messaging to reach them with experiences that are dynamically personal and built around the individual to measurably deepen relationships'.

Web sites: www.swrve.com and www.mygamez.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.