Digital promotions and media tech company Quotient has added a feature allowing marketers to measure the impact of shopper promotions and couponing on media such as digital out-of-home, sponsored search, and on- and off-site display.
Quotient's omnichannel platform is powered by a combination of consumer spending / purchase intent data and location intelligence, reaching millions of shoppers daily and promising measurable, incremental sales. Earlier this year, the company launched an impression-based multi-touch media measurement methodology, to assess performance across one or multiple consumer touchpoints, with the ability to both aggregate overall impressions and view performance by individual channels.
With the latest addition, the platform now measures promotions and media campaigns, to deliver a 'holistic view' of campaign performance across channels, while understanding consumers' shopping journeys across various touchpoints in the purchasing process. The firm says this ensures that every 'shoppable moment' is attributable. Additionally, advertisers can use the feature to obtain a deduplicated view of 'attributable dollars', avoiding double-counting of shoppers' spend across marketing channels.
CEO Matt Krepsik (pictured) comments: 'As retail media networks continue to transform the advertising landscape and boost retailers' bottom lines, the wider industry is grappling with the differing measurement solutions found across mediums. Consumer shopping behavior is constantly changing, and the latest addition to our omnichannel measurement capabilities aims to help brands better understand promotions and media together'.
Web site: www.quotient.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.